|
Co-cultural communication theory was built upon the frameworks of muted group theory and standpoint theory. The cornerstone of Co-cultural communication theory is Muted Group theory as proposed in the mid 1970s by Shirley and Edwin Ardener. The Ardeners were cultural anthropologists who made the observation that most other cultural anthropologists practicing ethnography in the field were talking only to the leaders of the cultures, who were by and large adult males. The researchers would then use this data to represent the culture as a whole, leaving out the perspectives of women, children and other groups made voiceless by the cultural hierarchy. (S. Ardener, 1975).〔Ardener, Shirley, 1975.〕 The Ardeners maintained that groups which function at the top of the society hierarchy determine to a great extent the dominant communication system of the entire society (E. Ardener, 1978).〔Ardener, Edwin, 1978.〕 Ardener’s 1975 muted group theory also posited that dominant group members formulate a “communication system that support their perception of the world and conceptualized it as ‘’the’’ appropriate language for the rest of society”.〔Orbe, 1998a, p. 20.〕 Communication faculty Stanback and Pearce (1981) referred to these non-dominant groups as “subordinate social groups”. They noted 4 ways in which the non-dominant groups tend to communicate with the dominant groups. They asserted also that, “From the perspective of the dominant group, the behaviors in each form of communication are appropriate. However, the meaning of these behaviors to the members of the lower-statused group are quite different, making them different forms of communication with different implications for the relations among the groups”.〔Stanback and Pearce, 1981, p. 22.〕 In the study of communication, Stanback and Pearce as well as Kramarae used Muted Group Theory to help explain communication patterns and social representation of non-dominant cultural groups Kramarae (1981) believed that “those experiences unique to subordinate group members often cannot be effectively expressed within the confinements of the dominant communication system”.〔Kramarae, 1981, p. 25.〕 She suggested that people within these groups create alternative forms of communication to articulate their experiences. Although, Kramarae used muted group theory to communications strategies of women she suggested that the framework can be applied with equal validity to a number of dominant/non-dominant relationships (Orbe, 1996).〔Orbe, M., 1996.〕 Kramarae (1981)〔Kramarae, C., 1981.〕 presented three assumptions of muted-group theory as applied to communication between men and women concluding that women traditionally have been muted by a male-dominated communications system. Additionally, Kramarae proposed seven hypotheses originating in muted group theory. Standpoint theory was mainly used as a feminist theoretical framework to explore experiences of women as they participate in and oppose their own subordination, however, (Smith, 1987)〔Smith, D. E., 1987.〕 suggested that the theory had applications for other subordinate groups. A basic tenet of Standpoint theory is that it “seeks to include the experiences of subordinate groups within the process of research inquiry in meaningful ways”.〔Orbe, 1998a, p. 27.〕 In other words, the members of the underrepresented groups become co-researchers. ==Theory== The Theory of Co-Cultural Communication was introduced in 1996 by Mark Orbe, professor in the School of Communication at Western Michigan University, when he found previously used names for the groups under consideration to have negative connotations. He cites previous studies which looked at the communication styles of different co-cultural groups which were referred to by a variety of terms. Orbe was the first to refer to this type of work as “Co-cultural Communication Theory”. Orbe 〔Orbe, 1996, p.158〕 states, “in the past researchers have used a variety of terms to describe co-cultural communication: “intracultural” (Sitaram and Cogdell,1976); “subordinate”, “inferior”, “minority” (Stanban and Pearce, 1981); “sub-cultural” (Pearson & Nelson, 1991); (Folb, 1994); and “muted group” (Kramarae, 1981).” Orbe combined the frameworks of Muted group theory with that of Standpoint theory to arrive at five fundamental concepts which describe Co-cultural theory. Orbe 〔Orbe, 1998b, p. 12〕 states, “co-cultural theory seeks to uncover the commonalities among co-cultural group members as they function in dominant society while substantiating the vast diversity of experiences between and among groups”. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Co-Cultural Communication Theory」の詳細全文を読む スポンサード リンク
|